Project of the Week: PaperLight


I see entrepreneurship as a game. If you perform well and others support you, then you will succeed. As we have been moving into this new digital age where it seems like everyone is coming up with their own businesses, small businesses can get lost in the crowd of other larger ones. This is what SPURstartup is looking to change.


The game you play as an entrepreneur is to win over customers; either have them buy your product or buy into what you are working so hard to create, hence the significance of crowdfunding.


I played hockey in high school and I’ll be honest, I was not the best on the team but I was always a hard worker. My coach would continually say that he could not get mad at effort, and I made sure to put forth my very best all the time. And I continue to live by that. If I put forth 100% effort 100% of the time, I can only be getting better. I assure you that it will only build respect and report with the people you work with as well.


Tying this back to entrepreneurship, it takes multiple ideas that you have put 100% of your effort into in order to develop one that really takes off…if you don’t believe me I challenge you to look up any successful entrepreneur and find one that hasn’t failed at something.


Crowdfunding is essentially testing the market to see if you have a good idea; every entrepreneur that goes this rout is working to find that one idea that is truly a “winner”. It may take a few times to find that winner, but it is the journey where you learn and the success that results is only a beneficiary of your experiences.


I will be writing stories periodically to highlight a campaign on SPURstartup from an outsiders’ point of view. I will take a quick look at what the concept is and why I think it is a real winner. For my first post I want to take a dive into PaperLight.


This is a fantastic concept that has found a true need in the market and the team has clearly put 100% of their effort into capitalizing on it. They are diverse, have filed for patents, and most importantly, have orders! I think this product is the perfect candidate for a crowdfunding campaign because of how relatable it can be to a wide variety of people. It can be incorporated in large or small businesses and even in schools at scale. I have personally shared this campaign with a friend of mine who could use it from a project management perspective (this shows the power of crowdfunding which I will touch on in a future post).


The PaperLight team has taken the risk of not so much starting a company but the risk that not perusing the idea may be too high. They have identified the problem that outdated information in the construction industry is massive and they not only created the product to solve this problem but also the underlying technology. The team has been working with a variety of different organizations and has already presold their product before having the capability of building it for them! So they know the market is there they just need the resources to meet the demand.


I start each day with a TED Talk (I highly recommend this) and learn something new before I even step foot in the office. This morning I learned about the power of being an Original Thinker .It covered a variety of different topics but one major takeaway I had was that successful entrepreneurs have dozens of ideas and are successful because one of those ideas was a real winner which is why I am a fan of crowdfunding. The PaperLight team has identified a problem and met it with a solution that I think is a winner and they are verifying it through asking “the crowd”.


I have crowdfunded many products over the past few years and PaperLight’s campaign can go up against the very best. The quality of the product is there, the depth within the team is there, and it looks like they have a game plan ready to go once the funds are raised. This is a good idea and I am confident the campaign will be successful.


Help PaperLight win this game of entrepreneurship and let’s work together to get them off the ground!


-Jeff B.

Jeff Bissinger

Jeff graduated from the University of Oklahoma with majors in Finance and Entrepreneurship in 2015. He has diverse experience in working with finance, as he has worked in financial functions at a variety of different companies including ExxonMobil where he has started his career. While not working Jeff will either... Read more


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