Tackling Summer Burnout

This summer my brain has really been in a funk. We’ve grown up taught that summer is a time to take a break in life to have fun. It’s hard to shake the mentality.

When you’re working around the clock and balancing school, it’s easy to get stuck in a mental rut. You need a mental tune up. Here are my three favorite tricks to feel rejuvenated and accomplished during the dog days of summer. (Spoiler alert: Netflix & chill is NOT one of them).

1. Make a reverse to-do list. You may feel like you are being unproductive, but you’re accomplishing more than you think. Stop thinking about what all you need to get done and start thinking about what all you have done (glass half full kind of thing). Write down what you accomplished at the end of each day to track your progress.

2. Meditate (really!). This one is coming from personal experience. When you’re running at a bazillion miles an hour, it’s no wonder you get stuck in a rut. Meditation does ~wonders~ for my brain that never seems to calm down. Peace is Every Step is my favorite book to learn about meditation. It’s a quick read and transformed the way I work!  

3. Pick up a new hobby. Push your brain to a new limit and channel your creative flow. When I’m not working on SPUR, I spray paint murals and play the drums. This keeps me sane and makes me more productive. When there’s a day I can’t seem to get anything done, I take it off to work on my art and music. This lets me refresh my brain and my soul.

Incorporate things that challenge your brain in new ways into your daily life. You’ll avoid exhaustion, mental fog, and, most importantly, burnout.

 

 

So, your brand walks into a bar…

By now, you’ve already heard how important your brand is to your startup.  It’s what defines you.  It’s what you stand behind. It’s the fuel that feeds the beast.

But where do you start when you begin to develop your brand? I have a fun way to define what your brand stands for. Ask your team, “If our brand walked into a bar, what would it look like?  How would it act?  How would it sound?”

Let’s look at a couple of examples and give them a name:

Veronica

via GIPHY

Veronica is the girl that only goes to the most high-end bars in town and never pays for her own drinks. She’s dressed in a sleek dress, high heels, and hair that’s defying gravity. This chick drinks cranberry and vodkas and marches to the beat of her own drum.

Example Brands:  Aston Martin, Christian Louboutin

Brian

via GIPHY

Brian is like your drunk uncle who loves forcing having conversations with anybody and everybody in the bar. He’s dressed in a t-shirt with moccasins that barely pass as loafers. If a conversation goes on for long enough, he will likely buy the whole group a round of shots. Brian wants to make sure that everyone is having a good time and that he comes off as very accommodating.

 Example Brands:  Amazon, Zappos

Charles

via GIPHY

Charles is the typical humble bragger who can kind of get away with it. He’s dressed in a perfectly tailored suit, drinks scotch, and kicks back in the cigar lounge. Charles only wants to have conversations with people that are “on the same level” as him when it comes to sophistication and educational background.

 Example Brands: Jaguar, Louis Vuitton

This is always a fun whiteboard session with the team. This will help the entire team get on the same page and help you when determining where to position your brand in the marketplace.

This is always a fun whiteboard session with the team. This will help the entire team get on the same page and help you when determining where to position your brand in the marketplace. Ready to define your brand? Click CLICK HERE to download our brand persona worksheet and share your results in our community!