Sometimes, running a startup feels like a lost cause. It’s easy to second-guess why you’re even doing it in the first place.
The truth is, there are winners and losers in the startup world, and it is up to you to fight for your spot. When the going gets rough, will you be able to hang in?
Staying true to yourself gets harder as you expand your idea into a real business. Understanding why you are building your business will help you stay in the game.
Let’s take a look at 4 ways you can uncover (or reinforce) your true motives:
- Remind yourself why you started your business.
It all started with an idea. You saw a problem and are working to solve it. Everything you have been doing is working towards accomplishing that initial pain point you had however long ago you started down this journey.
- Talk to the people who have supported you.
This can be your co-founders, friends/family, or your mentors. Think about all the time you have spent with this support network of yours talking about your business. These people want you to be successful and have invested their time to help you push forward on your mission. When you feel down, voice that to them. They’ll be there to remind you why you should keep going (and they’ll always have your best interest in mind!).
- Map out what you have accomplished so far.
When you get stuck in the pits, it’s easy to feel unaccomplished and question everything you’re doing. Look back at where you started and where you are now. There are the ups and downs in the startup world, but take a hard look at where you are right now and how you got here.
- Think about what your business can become.
There is what the business looks like today and what it can look like a year from now (and even 5 years from now!). What is your long-term goal? Your vision for what your company can become will help push you through the late nights and early mornings. Don’t ever stop dreaming and fostering your passion.
These 4 tricks will help you uncover what is driving you to build your business: your true motives. When things start to go south (which they always will, just so you know) what will motivate you to push through?
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