So, your brand walks into a bar…

By now, you’ve already heard how important your brand is to your startup.  It’s what defines you.  It’s what you stand behind. It’s the fuel that feeds the beast.

But where do you start when you begin to develop your brand? I have a fun way to define what your brand stands for. Ask your team, “If our brand walked into a bar, what would it look like?  How would it act?  How would it sound?”

Let’s look at a couple of examples and give them a name:

Veronica

via GIPHY

Veronica is the girl that only goes to the most high-end bars in town and never pays for her own drinks. She’s dressed in a sleek dress, high heels, and hair that’s defying gravity. This chick drinks cranberry and vodkas and marches to the beat of her own drum.

Example Brands:  Aston Martin, Christian Louboutin

Brian

via GIPHY

Brian is like your drunk uncle who loves forcing having conversations with anybody and everybody in the bar. He’s dressed in a t-shirt with moccasins that barely pass as loafers. If a conversation goes on for long enough, he will likely buy the whole group a round of shots. Brian wants to make sure that everyone is having a good time and that he comes off as very accommodating.

 Example Brands:  Amazon, Zappos

Charles

via GIPHY

Charles is the typical humble bragger who can kind of get away with it. He’s dressed in a perfectly tailored suit, drinks scotch, and kicks back in the cigar lounge. Charles only wants to have conversations with people that are “on the same level” as him when it comes to sophistication and educational background.

 Example Brands: Jaguar, Louis Vuitton

This is always a fun whiteboard session with the team. This will help the entire team get on the same page and help you when determining where to position your brand in the marketplace.

This is always a fun whiteboard session with the team. This will help the entire team get on the same page and help you when determining where to position your brand in the marketplace. Ready to define your brand? Click CLICK HERE to download our brand persona worksheet and share your results in our community!

Turning your passions into profits: How being creative landed this designer her own TV show

See how Kayln did it in this candid Q&A.

Entrepreneurship is totally a family thing, at least it is more me. From my intrapreneur sister, Lila, to my designer-turned-TV host cousin, Kalyn. Kalyn Rothaus, the host of Office Spaces, knows what it takes to work hard and break through even the hardest of industries. I can remember back to the days when she was in college bringing home her designs, my Aunt Kit looking at them and asking my 14-year-old self what I thought about it all. (Aunt Kit is the person I credit with kicking off my career- but that’s a story for another day). Kalyn has come a loooong way since college. She has her own TV show, just tied the knot, and is kicking some serious butt. I picked her brain for the quick-and-dirty about what it took to get here and how to brand yourself. Get the deets below!

 


What inspires you to work so hard?!

I am a goal setter and always have been. When I have measurable goals it is easy to work hard to get there faster and enjoy the hard work with perspective on the outcome!

 


How do you stay motivated to break through in such a difficult industry and always believe in yourself?

I truly believe I have always worked hard, but I have also had some luck! I think the combination of being at the right place at the right time in conjunction with hard work creates this magical formula in my life for opportunity.

 


You think outside of the box with your designs- how do you apply your creativity and innovation to everything in your work life?

I apply my creativity to everything in my life. I try my best to be silly, and not take myself too seriously which helps my creativity flow more freely. I find that when I was afraid of what people thought, I couldn’t be as expressive in my work and in my life. I am constantly reminding myself to trust “me” the most. Although, I do have to make clients happy too, so there is a fine line.

 


What is the number one piece of advice to you have for someone who wants to make a name for themselves and be successful?

Say yes. When I was asked to be the on camera Host for Office Spaces, I said yes, even though I was terrified (to say the least). I began to soak up everything around me and learned from everyone I could- from the camera operator to the production assistants, constantly asking what I could do better. I also watched myself on the monitor after shoots to understand how I could improve. The bottom line is, I said yes, in spite of not knowing what yes meant. The truth is, I believe I am smart enough to figure anything out AND ask for help when I need it!

 


Do you think having a personal brand is important? What advice do you have for branding yourself?

Well, before I knew I would have a TV show, I thought about this question a lot. I had no idea how to start. Then, I was thrown into an on camera role, and the most important thing I can do for my “brand” is be me. I am constantly being told what to say on camera, but I always pause and think about how to say things in my own words and express what I believe.  If you are your own brand (especially in a creative industry where we sell ideas and dreams that are not tangible at first) be your unique self and believe in what you create.