Ideas are great. Concepts are better.
Discover where your idea stands
out, and where weak spots are.
Delve deep into key aspects like competitive advantage, market research, and positioning.
Figure out the FOUR most important considerations in a good idea.
Discover where your idea stands
out, and where weak spots are.
"As a growing startup, we always refer to this blueprint to keep us on track. This is the framework that's going to get you started and stay on course."
Maggie Barton | Co-Founder
What's the difference between an idea and a concept?
Ideas are general.
Ideas are hypothetical.
Ideas are short lived.
Ideas are based off opinion.
Ideas are naive.
Concepts are specific.
Concepts are tested.
Concepts are explored.
Concepts are based off facts.
Concepts are taken seriously.
Ready to turn your idea into something more?
