So, your brand walks into a bar...
By now, you’ve already heard how important your brand is to your startup. It’s what defines you. It’s what you stand behind. It’s the fuel that feeds the beast. But where do you start when you begin to develop your brand? I have a fun way to define what your brand stands for. Ask your team, “If our brand walked into a bar, what would it look like? How would it act? How would it sound?”
Let’s look at a couple of examples and give them a name:
Veronica is the girl that only goes to the most high-end bars in town and never pays for her own drinks. She’s dressed in a sleek dress, high heels, and hair that’s defying gravity. This chick drinks cranberry and vodkas and marches to the beat of her own drum.
Example Brands: Aston Martin, Christian Louboutin
Brian is like your drunk uncle who loves forcing having conversations with anybody and everybody in the bar. He’s dressed in a t-shirt with moccasins that barely pass as loafers. If a conversation goes on for long enough, he will likely buy the whole group a round of shots. Brian wants to make sure that everyone is having a good time and that he comes off as very accommodating.
Example Brands: Amazon, Zappos
Charles is the typical humble bragger who can kind of get away with it. He’s dressed in a perfectly tailored suit, drinks scotch, and kicks back in the cigar lounge. Charles only wants to have conversations with people that are “on the same level” as him when it comes to sophistication and educational background.
Example Brands: Jaguar, Louis Vuitton
This is always a fun whiteboard session with the team. This will help the entire team get on the same page and help you when determining where to position your brand in the marketplace.
This is always a fun whiteboard session with the team. This will help the entire team get on the same page and help you when determining where to position your brand in the marketplace. Ready to define your brand? Click CLICK HERE to download our brand persona worksheet and share your results in our community!